In June 2020, in the middle of the Covid-19 crisis, my back was a mess from stress and sitting on Zoom calls all day. My yoga roller and other traditional foam rollers were not relieving my pain or helping my sore back. 

Then I had an idea. 

What if there was a roller that I could expand to custom fit the width of my back? Then I took it a step further. What if I could add any type of roller wheel and expand the roller to any length I wanted? 

I scoured more than sixty pages of back and yoga rollers on Amazon looking for the perfect roller.

Surprise. It didn’t exist

I took my roller idea to a buddy who runs a product development company, and a year later, the HellaRoller™ was born.

HellaRoller will launch on Kickstarter in September of 2021. Share your email to be the first to get notified when it launches

Seriously. You won’t regret it!