About Us

In June 2020, in the middle of the COVID-19 crisis, our founder’s back was a mess from stress and from sitting on Zoom calls. Traditional foam rollers and yoga rollers could not relieve his pain or help his sore back. 

Then he had an idea. 

What if there was a roller that could expand to custom fit the width of your back? Then he took it a step further. What if you could add any type of roller wheel and expand it to any length you want? 

Our founder scoured more than sixty pages of back rollers and yoga rollers on Amazon, looking for an expandable roller. 

Surprise. It didn’t exist

He took the roller idea to a buddy who runs a product development company, and a year later, the HellaRoller™ was born.

Check out our products to find the perfect bundle to fix your muscle pain. 

Seriously. You won’t regret it!