19 reviews

Standard Roller

Standard Roller

19 reviews

The Standard Roller comes with smooth, 4-way stretch foam and is ideal for people new to muscle rolling or who are looking for a less intense rolling experience. 

  • Works with our patented 4-step Expandable Core, offering maximum comfort and stability while rolling 
  • Engineered for pinpoint pain relief 
  • Uses patented removable wheel technology that is ideal for travel and storage  

$57.99 $49.29

  • Expandable Core
    1x Expandable Core - Fits all wheels
    • Works with any HellaRoller wheel surface
    • Purchase extra cores to enable multiple wheels to expand at the same time
    • 4 expansion settings for personalized pain relief
  • Standard Roller
    2x Standard Core Wheels
    • For every day rolling

Width: 7.5

Length: 7.5

Depth: 4.5

Weight: 3.0 lbs

Standard and next day shipping available. Final shipping cost displayed during the check out process. 30-day money back guarantee. We ask that you use the product for at least 30 days to give your body time to adapt. If after 30 days you aren't satisfied, we'll refund your money, no questions asked.


Standard Roller

19 reviews

Why HellaRoller?

1 0 Portable

HellaRoller can be broken down to easily fit in your suitcase or bag for easy travel and storage.

2 1 Interchangable

All our wheels are interchangeable. Standard wheels are great for those newer to foam rolling Rocky wheels for mimicking massage therapy, and Precision wheels for targeted deep tissue relief.

3 2 Customizable

Our patented 4-step expandable core lets you adjust the width of the massage wheels making room for your spine, giving you greater stability, and allowing you to target specific pain points.

Pick My Roller ▶ Watch the Video
Customer Reviews
4.9 Based on 19 Reviews
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Filter Reviews:
05 Sep 2022
Wanda B.
United States United States

Better than any foam roller

Fantastic product!!! The hellaroller is now all that I need.

27 Aug 2022
Michael M.
United States United States

Get my muscles (which are massive) where it counts

Love this product and use frequently

27 Jun 2022
Alison F.
United States United States

Great Product

I have enjoyed my HellaRoller and have been very happy with it so far.An ingenious new product. I wish I had had one long ago.

10 Jun 2022
United States United States

Answered my prayers

This product is amazing. Miracle Circle is the only way to really describe it. I received mine yesterday and after using it just once, my back not only cracked in places it normally can't, even when a professional jumps on me. I was suffering from a headache.. once I cracked my upper back, wouldn't you know, BOOM instant relief! After the first roll of relief, I waited a little and did it again. MORE cracks!! I was so in love that I ordered the bundle with all the wheels right away. I can't wait for it to arrive in a week.. I will impatiently be waiting for even more relief to be delivered to my doorstep. Once I get all the wheels, I plan to give this one to my brother in law who has bad back pain. He's gonna love it. 1000/10 would recommend this product!

10 Jun 2022
United States United States

This one works

I've had this for a couple weeks now. It's become part of my regular bed-time "ritual". I roll myself on it prior to climbing into bed and decompressing for the night. My girlfriend has some other brand of roller and I haven't noticed it doing anything for my back. No popping or cracking of any sort. This roller is different. Perhaps it's that it can expand to make room for my spine down the middle. Might be that it's a different diameter. Regardless, it works. After a long day of upright activity and normal spine compression, this wheel is great at popping my back and helping provide relief.

03 Jun 2022
Wes M.
United States United States

Fixed the back pain caused by my desk job!

I’ve had back pain for 15 years due to poor posture from sitting at a desk all day. I’ve managed it by going to a chiropractor, begging friends to crack my back, or getting massages. That stuff always provides temporary relief, but it's been insanely expensive and the pain always comes back. The day I got the hellaroller, I tried it out and felt instant relief. It cracked my back multiple times and felt so good. The next day at work when my back started hurting, I couldn’t wait to get home to use it. As soon as I got home I rolled on it for a few minutes and again, it provided instant relief. I now take it with me to the office and roll out whenever my back starts acting up. I use this thing 3 or 4 times a day - it’s addictive. It's been a game changer and has saved me so much money from the chiropractor and massages.

31 May 2022
Michelle S.
United States United States

Expand it for stability

Ever felt unstable on a yoga roller because you thought you might fall over? HellaRoller fixed that with their expandable core. I don't worry about falling over on my HellaRoller!

31 May 2022
Cory E.
United States United States

After sitting all day, its great

I'm a computer programmer and I've started using HellaRoller in the evening to fix my back and shoulder pain. Its helped immensely with my productivity at work.

31 May 2022
Martha A.
United States United States

Works so well

My husband bought this for me and I was instantly intrigued. From the very first roll, I was hooked. I use this roller 2-3 times a day. Its helped me with hip problems I haven't been able to fix even after year of PT. Thank you, HellaRoller.

31 May 2022
United States United States

Worth it

This is not the cheapest back roller, but IMHO, it is the best. I bought this along with a couple of other brands. The quality and adaptability on this is far better than anything else I've seen. This one is way more stable stays right under my spine when I roll my back. Other rollers I tried drifted off to the side or were hard to balance on. I even fell over 2x when using one of them. I am very happy with the quality and comfort of this product and I highly recommend it.

31 May 2022
United States United States

Finally relief!!!!

I have had chronic back pain my entire adult life. I’ve purchased yoga balls, foam rollers, e-stem machines and had so many massages and chiropractor visits. My lower back has had bad pain ever since having a baby 6 years ago. I was starting to think I’d never find relief besides the first hour after a massage therapist worked me over. That is, until I found this roller. My sister told me about it and I figured it would be another useless thing but I was willing to try anything. OMG. The second time I used this, my back had a big pop and FINALLY relaxed. It has been 6 years. 6 years of pain now gone! I feel 10 years younger and am honestly just relieved I found something that works. Thank you HellaRoller!

31 May 2022
United States United States

A roller that actually works

I heard about this from my son in law and wanted to experience it for myself. So far, I've been really glad I bought one. I'm nearly 55 years old, over 6Ft tall and weigh 256 lbs, and for the past 3 years I've started to experience some lower back pain. I normally feel it the most first thing in the morning. I've only had the hellaroller for about 2 weeks now, ever since I've started using it, I have felt my back pain actually going away. After using it nearly every day for 2 weeks (roughly 10 minutes or less a day) it is still working great! Now the first time you use the wheel, it will take some getting use too, so be patient! I can really feel it hitting all the right pressure points on my back, especially the lower back. I love it.

31 May 2022
Christopher R.
United States United States

I use it at the office.

I keep it in my desk and use it after I've been sitting staring at a screen for a long time. I just ordered another one for at home use.

20 May 2022
Ryan P.
United States United States

Bought it for my mom

My mom has suffered from hip pain. Basic foam rollers have never helped her. HellaRoller is the first roller that's given her any kind of pain relief.

20 May 2022
Mary D.
United States United States

I was skeptical.

My chiropractor recommended this roller to me. This thing exceeded all expectations.

19 May 2022
Ellis W.
United States United States

So great!

Works in between my shoulder blades just as well as it does on my lower back. The adjustability is unbeatable!



Rolling is an effective tool to add to your warm-up or cooldown, before and after exercise. It can ease muscle and back pain, increase range of motion, and help you relax. Rolling is also helpful in relieving pain caused by sitting at a desk all day long or doing household chores.


HellaRoller is the world's only fully adjustable roller, giving you completely personalized pain relief. HellaRoller's patented 4-step expandable core lets you adjust the width of the massage wheels making room for your spine, giving you greater stability, and allowing you to target specific pain points. HellaRoller massage wheels are also interchangeable. Standard wheels are great for those newer to foam rolling, Rocky wheels for mimicking massage therapy, and Precision wheels for targeted deep tissue relief. Traditional foam rollers are generally too wide to fit in between your shoulder blades, and too soft to give you the deeply relaxing stretch that you need. Yoga wheels are too flimsy and are usually made out of sewer pipe that cracks or breaks. HellaRoller uses a Ferrari inspired hub and spoke design that can support up to 300 pounds.


The Standard Roller comes with smooth, 4-way stretch foam and is ideal for people new to muscle rolling or who are looking for a less intense rolling experience. The Precision Roller provides highly targeted deep tissue pain relief with our patented ridge roller design. It allows you to massage out the most hard to reach pain areas. The Rocky Roller's textured ridges mimic the hands and fingers of a massage therapist. It provides deep tissue massage therapy that soothe muscle tissue.


Yes. HellaRoller is completely interchangeable and expandable. Each roller wheel type can attach to the expandable core. Any expansion wheel can also connect to a core wheel to give you great surface area and stability. Mix and match roller surfaces to meet your individual needs.


HellaRoller is made in the USA. We manufacture and ship all products in Utah.


HellaRoller can support up to 300 pounds. It is the strongest, most durable roller on the market today.